Are you Tagline Ready?

Author Tagline HOP is on it's way! 

Sign up with your shiny, new Tagline September 1st, and share the 

*LOVE* by announcing it on all your social platforms. Remember, the more you share, the more exposure 

you get for your awesome authorness!

please grab button and share the LOVE!

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Creating your Author Tagline

Last week, we discussed what a tagline is; a catchy phrase that sums up what a person, place or thing is. Think of Nike's Just Do it. It's a great way to hook a targeted audience's attention, isn't it?

Think of Stephen King. What tagline do you think would fit him? Stephenie Meyer? What about Shakespeare? Mark Twain? What about you?

Since a tagline resonates a specific emotion or thought, what sort of feel are you looking for that might lure your targeted audience? Think upon the premise which you base your books. They might be different genres, but since they are written by you, their common denominator, you'd want them to echo your brand.

It could be as simple as ... YA Author. Here is Deirdra A. Eden's Tagline: Follow Your Dreams.
Jewel Adams: Clean, Passionate Emotion-Driven Romance That Uplifts and Inspires.

Play around with the thoughts that come to your mind.

Do you feel like you're ready to participate in my Author Tagline Bloghop? All you have to do is sign up, and post on the scheduled day with your shiny author tagline! Easy peasy. You also have the option to explain your tagline, and share your links and any book covers. Sounds like fun, right???

I will officially announce the Author Tagline HOP Friday! On the meanwhile, please share the LOVE! :)

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Author Branding, Platforms and Taglines ... Oh My!

Crystal Collier inspired this post. This was her comment to my last one regarding what a tagline is:
"It's true--author branding is all about the tagline, eh?"
Brilliant, Crystal, just brilliant!

So, what is author branding? I remember when I started out my career, I was thoroughly confused as to what a platform was. Later, author branding. (No, it's not a hot iron to your rump ... OUCH!)

First, your platform is how you actively live your author branding, how you present yourself to your target audience as you handle Public Relations. Next, your author brand is what you *want* to be known for so as to hit your target audience.

So, what is your target audience? Well, I really love The Lorax. I relate a whole lot to Ted. Though he is not an author, he has to start from scratch for his business. Thee a thneed, fill a thneed, right? He made a thneed, the Lorax thought it was ridiculous. Ted was not, by all means, discouraged by the Lorax's rejection. Why? Well, because this little guy was NOT his target audience. That hit me hard. Just because someone hates your work, doesn't mean you bite; it just means those readers are not your target audience.

So who is your target audience? Think about your books--your author branding. What do you want to be known for?

If you already know that, then think on this: A tagline is your author branding summed up in words.

Do I hear any wheels turning?

First, what is a tagline?

In the words of Elizabeth Mueller a tagline is a catchy phrase that sums up what a certain product (person, place or thing you are promoting) is. Here are several examples to help give you an idea:


Got Milk?
Just do it
What's in your Wallet?
The happiest place on earth
Time to make the doughnuts
Thank heaven for 7-11
Shouldn't your baby be a Gerber baby?

Click here to read a fabulous post on 10 companies that totally define their taglines.


Poor Ali Cross, I keep picking on her, but her author tagline is one that I can't get out of my mind, it ROCKS: "Stories that transcend the ordinary"  Admit it, it's awesome, right?

Virginia Lori Jennings, a friend of mine, said over on my FaceBook Timeline, "An author tagline is a saying that embodies your writing subject, why you write, and what you want your stories to achieve.-> sorta like a slogan."

Are you catching a vision for you tagline?
(Next week, we'll discuss how to discover your author tagline!)

Beautiful Songs of Kiguli

Reliable transportation, building more classrooms, school bus--ah yes--a library!
Sounds like a lovely list for a school to have, don't you agree? I certainly do!

Children gather and share their heart through poetry for the purpose of fundraising for their school! I find this a fantastical feat for any school!

If you are moved to directly donate (even $1) to this wonderful school, click here! Put a smile on a child's face. :)

Another way to help is to spread the word! I have the spiffy "share" buttons at the bottom of this post. Click on it and viola! You're done.

Thank you!