Wednesday, April 1, 2020

IWSG: Marketing

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As published authors living in 2020, much has changed since 2011. Back in the day when my first book, Darkspell, released, we did shoutouts and book launches on Facebook, Twitter, held blog tours, bloggers reviewed like crazy but now ... things aren't the same anymore!



woman wearing white and red blouse buying some veggies
Photo by Renate Vanaga @ Usplash


I'd taken a step back from publicity into my writerly cave for the past eight years and kept writing and writing and have since published a few more books. I've seen major changes from the way I used to market my book to now. They have drastically changed.



Business, Tree, Growth, Success, Team, Teamwork, Profit
photo by geralt @ Pixabay



Whether we are self- or traditionally published, no one will love our books as much as their creators, and we are still urged to market them even when done the traditional route.

Bearing this in mind, what strategies work or have worked for you? Where are your goto platforms? How do you keep the marketing alive for a book that released four months or later?