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IWSG: a place where writers and friends share woes or hugs.
Welcome to mine!
As published authors living in 2020, much has changed since 2011. Back in the day when my first book, Darkspell, released, we did shoutouts and book launches on Facebook, Twitter, held blog tours, bloggers reviewed like crazy but now ... things aren't the same anymore!
I'd taken a step back from publicity into my writerly cave for the past eight years and kept writing and writing and have since published a few more books. I've seen major changes from the way I used to market my book to now. They have drastically changed.
Whether we are self- or traditionally published, no one will love our books as much as their creators, and we are still urged to market them even when done the traditional route.
Bearing this in mind, what strategies work or have worked for you? Where are your goto platforms? How do you keep the marketing alive for a book that released four months or later?
As published authors living in 2020, much has changed since 2011. Back in the day when my first book, Darkspell, released, we did shoutouts and book launches on Facebook, Twitter, held blog tours, bloggers reviewed like crazy but now ... things aren't the same anymore!
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| Photo by Renate Vanaga @ Usplash |
I'd taken a step back from publicity into my writerly cave for the past eight years and kept writing and writing and have since published a few more books. I've seen major changes from the way I used to market my book to now. They have drastically changed.
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| photo by geralt @ Pixabay |
Bearing this in mind, what strategies work or have worked for you? Where are your goto platforms? How do you keep the marketing alive for a book that released four months or later?
Well, right now you do everything online.
ReplyDeleteI think you just make sure to keep reminding people and getting reviews. Right now a sale might work well.
That's true! Thanks, Alex.
DeleteThe only thing that stays the same in writing is change. Trying to keep up is a never ending tread mill. I've found just picking the few things that you enjoy to focus on and building on them is the most successful. Gradually shifting to something new when one of the old guard slows down can pick up the slack and earn new readers. Spending the next four week sheltering in place will give me plenty of time to get that plan of attack ready. Stay safe, Elizabeth!
ReplyDeleteHi, Nancy. Indeed! Marketing is so fluid and finding the niche is gold! Stay safe as well. :)
DeleteThe times are certainly challenging right now. I'm thinking the best thing to do is market to your online community. People are at home so e-books and audio books seem like great places to start. I haven't experienced marketing during these times but I'm certainly thinking of you :)
ReplyDeleteTo find a worthy way to market to our online community without sounding like I'm hawking my wares at the local square! What's noninvasive and pleasant? Hm...
DeleteAuthors have to wear so many hats these days, it's a shame we can't just write and that's that! I have no experience with marketing but it seems that social media and email newsletters are the main ways authors promote their books these days. I'm not seeing as many blog tours which is a shame as I love them.
ReplyDeleteOh. Blog tours. Those were the best! I loved those too!
DeleteJust as I'm gearing up for several craft/vendor shows (where I sell my books), they're being cancelled. Rightly so. But disappointing. Stay safe and keep writing.
ReplyDeleteOuch! I find craft/vendor shows fun! I hope all this soon settles and we find healing!
DeleteYou're doing it, Elizabeth, by being part of IWSG. It's a beginning. I know there is a ton of other resources, book readings, fairs, guest blogging, etc etc... But it's also about trust and faith. Believing and knowing that your writing is important and people love it. I do a lot of meditation and strongly believe that if you give thanks for your success you'll see more of it. Faith and trust that you're doing what you're suppose to do and you're going to find great success.
ReplyDeleteThank you so much for the uplifting thoughts, Joylene. Positive thoughts are a great way to moving forward! <3
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